Everything we have taken for granted has been put on hold: such as hugging each other or shaking hands, traveling or meeting up with all of our family and friends at once. Some places have been hit very hard and are still in the middle of this Covid hurricane.
Last month the first vaccines arrived in Iceland. The minister of health, a fine lady, was following the flight on radar to make sure everything would be as it should be and nothing would stop this important cargo to arrive safely to the shores of this rock in the north Atlantic.
There is a relief in Icelandic society now as we can see an end of this situation in sight and possibilities of getting life back to normal, whatever that normal will be.
At the moment health staff are vaccinating our most vulnerable, along people in nursing homes and health personnel, the heroes of 2020 without a doubt.
But what will 2021 look like?
The travel industry in Iceland and around the world has shrunk, collapsed or been put on hold.
Will we be able to recover from this? I am sure we will. But it will take time,
I also know that people have kept on dreaming about travel and destinations because dreaming is important when you are in the middle of a pandemic. Dreams that might come true in the New Year or in the year after that.
Iceland has been a popular destination and will likely see something of a travel revival. Here are 4 main reasons:
1. Space. People need to get used to the idea of being around other people again and will want uncrowded destinations with space for social distancing. Iceland becomes a strong choice because of its low population density and abundance of open space. All 360.000 of us live in a space the size of the US state of Ohio, twice the size of Denmark and nearly two and half times the size of the Netherlands
2. Hospitality. The Icelanders are aware of the importance of receiving guests with respect and the uniqueness of a small society. That is why all around Iceland you can find entrepreneurs who have built up wonderful businesses with their heart, soul, and bare hands to be able to show the best of Iceland’s nature, culture and gastronomy. You can even visit people in their homes for dinner or a home concert. The diversity in accommodation is also important – you can find any type of accommodation on the island, from a farmer’s guesthouse with animals in sight to a fancy hotel in one of the towns.
3. Diversity. There are few places on earth that offer the diversity in landscape as Iceland does. The land of fire and ice offers geothermal pools that are open all year round, waterfalls, glaciers and lava formations that will make the imagination go crazy. Ocean all around, rivers and creeks with pure water to drink on your hikes. The midnight sun in June and the Aurora Borealis in winter are experiences everyone should have at least once in their lives.
4. Distance management. I always recommend my clients to take it easy even as they take their extraordinary excursions in Iceland. Feeling the culture, nature, fresh air and the purest water imaginable is a part of the experience. And to be able to do that you need to know how to do it. Distance is a big part of planning your trip in Iceland. That is why working with locals is essential to make the most of visitors’ time and money.
Keep dreaming. Iceland will be waiting when you are ready. It will be wonderful to receive you in the coming months – or the coming years.
Wishing you and your loved ones a happy new year 2021.
The economical crisis in 2008 – Iceland had a total meltdown in 2008 when all the banks in the country collapsed. People lost their jobs and homes and this nation needed to rethink it´s values and priorities. That was a success in many ways where Iceland continued focusing on fisheries and added a huge focus on tourism, having about two and a half million tourists visiting the country in 2019. Seven million went through the airport in Keflavik. Have in mind that there are 360.000 people living on the island.
Iceland´s national teams in football – Have in mind again that there are 360.000 people living in Iceland. We have sent both our women and men’s team to the Europa Cup in football and the men´s team even made it to the world cup.
These achievements are something to be proud of and are important to have in mind when thinking of where you want to travel to in the future. What options are you going to have and where will you feel safe.
Iceland has been managing the Covid-19 crisis successfully and that is important to know when choosing a travel destination in the future. The information flow and the structure of the response has been noticed internationally.
Have in mind that crisis are nothing new for the Icelanders. Volcanic eruptions, earthquakes, weather conditions and isolation has been a part of this nation since the beginning. The fish has come and gone and the weather changes constantly at times.
Being first with something is important to the Icelanders and sometimes it kind of happens, that the Icelanders are first with random things like
..and did you know that the name Iceland is a misunderstanding? Think about it. Why is Greenland called Greenland and not Iceland?
Iceland is ready for another comeback
The ability to adapt to new situations is something the Icelanders are extremely good at and just as we speak the Icelanders are promoting traveling in their own country this year to support the amazing work that has been done in building up tourism in Iceland in the past years. Thinking out of the box and doing the job is a very Icelandic thing to do.
In my opinion there have been too many tourists in Iceland at times, making it difficult to preserve the fragile nature and authentic culture. In a new beginning there is a possibility of a change for the better in offering more personalized approached with respect for the nature and culture. See more about my thoughts here
The solidarity of the people is something the Icelanders are brought up with, knowing that everyone needs to take action to survive in crisis. Everything is interconnected and persistence and optimism is key, coming out of this challenging situation.
So Iceland is ready to have another comeback and will be ready to receive tourists again as soon you are ready.
Me and my partners in Iceland will make sure to offer you a personal approach, hidden gems, connecting to the locals, having social distancing in mind. There is so much to see and do and there is plenty of space in Iceland.
“Never let a serious crisis go to waste. And what I mean by that it’s an opportunity to do things you think you could not do before.” (Rahm Emanuel).
I know many of us are wondering “where to next”? How is travelling going to look like? What is going to be possible? What, if anything, will remain the same.
I see this challenge as a great opportunity to change the way we look at travel and service to travelers. I see endless possibilities and creations in coming years in tourism despite this crisis.
My view on travel for years has been that less is more. Authentic is sustainable, and its immensely important to connect with the locals if we genuinely want to connect the world.
I have been running Iceland Unwrapped for the past five years. When I was researching about how to go about starting my approach, I came across blogs and information on celebrities who had been so fortunate to travel to fantastic locations, like Iceland, having a personal travel planner doing the planning.
I thought to myself. Why can I not offer this approach to people who are not celebrities. People who don´t want to follow the crowds and people who need a personal approach to their traveling and needs.
So I did.
Meeting clients on their terms
Iceland Unwrapped focuses on meeting clients on their terms, having their needs in mind. Time, money and dreams play main roles in the travel planning approach. Getting people to connect with one another is also an aim – both to create a richer experience for the client, and to make the world a more connected place.
I have developed the concept and am now offering the same approach for people who visit Delft in The Netherlands, where I live.
I receive families, individuals, groups of friends, workplaces and specialist groups who want to be inspired in a new location.
Now we are in a big crisis for many people. Tourism has been hit in a hard way. Many of us are wondering what will happen next. How will tourism look after this crisis and how are we going to recover?
Even though I think many people are realizing how life can be more simple, with working from home and being confined to limited areas being the current norm, the yearning for something different remains alive.
The likely need for continued social distancing builds in a challenge for destinations and providers to meet the needs and importance of people to enjoy, connect, and experience the wow factor while keeping safe and being more physically distant.
How will this show up in real life?
Transport is not going to be the same. It will not be possible to shuffle loads of people in planes, ships, trains or busses having the principles of social distancing in mind, at least not until a vaccine takes hold.
As you know, there are two ways to get to Iceland. By plane or by ship.
There is a ship going from Denmark to Iceland with a stop on the beautiful Faroe Islands. It is possible to bring your car and therefore avoid renting a car in Iceland. My prediction is that there will be less people on ships like that or limited service to prevent people from dining together for example.
Flying will also be a challenge to ensure the social distance. Fewer passengers on each plane is a logical guess and less service perhaps. It will be interesting to see how this develops because people are not going to stop traveling forever but we will be traveling in a different way and perhaps less frequently.
A challenge regarding accommodation is the service level. Focus on personal accommodations, small or middle size with an experience of servicing smaller crowds, with the personal approach as key, is the future in my opinion. At least in the nearest future. We have to have in mind as service providers that people are skeptical and perhaps afraid of being to close together with people they don´t know. That is a going to something to have in mind when planning tourism in the future.
Could the future include breakfast rooms with more spaces in between and bye bye to buffets?
Everyone needs to eat so thinking out of the box is essential here. Less clients each time and more care when serving is key. There are many challenges here and also many entrepreneurs in toursims that are geniuses in finding sollutions and fun ways of addressing this issue.
This situation offers a unique opportunity of making trips and adventures in Iceland and around the world more authentic and personal. Many fantastic companies in Iceland are offering trips for smaller groups and individuals and the creativity is incredible. I am fortunate to be working with partners that think out of the box with creative solutions and experiences as key. This will be essential when traveling and experiencing the near future. Talking together and finding solutions together is key here, to make tourism work again with a different focus.
Dining with the Icelanders has been the flagship of Iceland Unwrapped where 14 families and individuals open their homes to travelers in Iceland for the amazing experience of connecting and dining a simple meal together. The options are endless both in connecting people through interests such as cross fit, knitting, history, medicine, horses, photography, music or whatever the travelers are interested in knowing about.
In the future I can see this option being possible having sanitation and social distancing method in mind, at least until a vaccine has been discovered.
Thinking out of the box
Overall these are challenging times but also an opportunity of growing, thinking out of the box and create a more sustainable tourism experience for travelers around the world.
It´s now we need to enjoy the creativity and braveness of the many entrepreneurs in tourism to be able to create fantastic options after this challenge we are facing.
So just to sum my ideas up.
More personal approach to meet the needs of clients with different needs than before, such as avoiding crowds during their entire holiday.
Cooperation between partners to use each others strenghts.
Thinking out of the box for soulutions.
Keep dreaming – Iceland will be waiting when you are ready
Iceland is going to be waiting for you when you are ready. To find solutions for you trip, contact your personal travel planner to maximize the experience.
A season-by-season guide to planning an Iceland trip
Iceland may be a small country with only 330,000 residents. But the combination of high tourist numbers and a difficult-to-navigate language makes local knowledge a valuable resource for a visitor who wants to get maximum value from their Iceland experience. In a country with turbulent, ever-changing weather, and extreme seasonality of sunlight, Iceland becomes several ‘different’ destinations as the year unfolds. Each of which requires very different travel planning strategies. Read More
Do you want to see the northern lights while staying in Iceland? For that you will need a bunch of luck and also a good forecast. The northern lights can vary a great deal. Sometimes they are barely noticeable, looking like a faint green veil on the sky. Other times they shine breathtakingly bright and dance across the sky in various shades of green, yellow and pink.
You can enjoy unbelievable sunsets in amazing locations
Some of my most wonderful memories include beautiful sunsets all around the world. The one I saw on the Ipanema beach in Rio de Janeiro will never be forgotten. The one I saw in Lissabon some years ago on the last day of the year was also unforgettable. In Iceland I have seen some magical ones and last year I remember the one I saw at a beautiful place near to the airport where the open ocean was in front of me on one side and my favorite glacier Snæfellsjokull on the other. Truly a magical moment. Sunsets in Iceland are as different as the areas you visit, depends on location, light and I guess your state of mind.
Come to Iceland in September to experience sunrises, sunsets, northern lights, people and wonderful food and drink. I guarantee you will keep Iceland in your heart forever.
It is soon time. The time of the Northern Lights in the North is arriving again. The best time to witness this beautiful and extraordinary event in Iceland is between last September until March.
To be honest, I didn´t notice any Northern Lights when I was a kid. I guess when they are always there you kind of get used to it, it gets integrated in you, and I wasn´t very tall so I didn´t look that far up actually.
I remember seeing them or realizing them for the first time, sitting in a warm Jacuzzi in a summerhouse on the countryside in Iceland. It was in January, my face was freezing cold and I saw this amazing sight in the sky for hours. Unforgettable. Still get goose bumps when thinking about it.
I have, in the past 13 years, since I moved abroad, woken my family and friends up in the middle of the night, when travelling in Iceland, to see the Northern Lights in our pajamas.
In some hotels in Iceland, guests are woken up at night if there is a Northern light show going on. This is a natural phenomenon so you cannot just switch them on and off. That´s the good part for all the control freaks of this world to get us all earth connected. It is truly an unforgettable experience and powerful.
In recent years people all over the world have chosen Iceland to experience the Northern Lights. Of course you have The Northern lights in other Northern countries, but what makes it unique in Iceland is the geothermal water and the warm pools around everywhere. The combination of the two is worth a trip to Iceland in it self. That makes this experience authentic and truly unforgettable.
For further information on how to get to a warm pool and see the Northern Lights, please contact Iceland by helgastina and you have a possibility of an authentic and personal trip to Iceland, meeting the Icelanders and exploring hidden gems.
The beautiful thing about Iceland is that no two days are the same. And that’s because the weather can be so changeable. Iceland isn’t a country where people should wander about on their own, unless they are prepared for the weather. Some parts are so uninhabitable that I always recommend that my clients are accompanied by an experienced guide. After all, the wildest places are always the most spectacular, but also the most unpredictable.
So when is the perfect time to go?
Winter can be a very pretty time to visit, but it does get colder then. Avoid December to February if you don’t like ice and cold winds. Although it never goes below minus 15°C. For those who love photography and breathtaking views, just pack your thermals and get ready for sights that you’ll never forget!
Amazing sights and sites
When people think of Iceland, they often think of the Northern Lights, which appear from September until the end of March.
If you love taking photos and long days outside, then avoid November through to January. These are seriously dark days with just a few hours of sunlight a day. Because of Iceland is the land of ice and fire – on the flip side, the ‘bright nights’ are from April to September. with June and July giving you the chance to see the midnight sun. Yes, this sounds ideal but it also means that it’s difficult to sleep, so bear that in mind. By August, the nights begin to darken.
Whale watching and nature tours
For those interested in whale watching, contrary to popular belief this can be done all year round. From Spring to Autumn is best! I work with the country’s best boat guides and nature experts, ensuring that you will see some truly unforgettable animals.
Iceland travel planner
The best thing about having your own Iceland travel planner is that I advise on all the things that are vital for making your trip not only exciting but safe and comfortable. Driving conditions, security and clothing – you’d be surprised how many women I’ve known to climb a volcano in high heels!