This has been a weird year to say the least.
Everything we have taken for granted has been put on hold: such as hugging each other or shaking hands, traveling or meeting up with all of our family and friends at once. Some places have been hit very hard and are still in the middle of this Covid hurricane.
Last month the first vaccines arrived in Iceland. The minister of health, a fine lady, was following the flight on radar to make sure everything would be as it should be and nothing would stop this important cargo to arrive safely to the shores of this rock in the north Atlantic.
There is a relief in Icelandic society now as we can see an end of this situation in sight and possibilities of getting life back to normal, whatever that normal will be.
At the moment health staff are vaccinating our most vulnerable, along people in nursing homes and health personnel, the heroes of 2020 without a doubt.
But what will 2021 look like?
The travel industry in Iceland and around the world has shrunk, collapsed or been put on hold.
Will we be able to recover from this? I am sure we will. But it will take time,
I also know that people have kept on dreaming about travel and destinations because dreaming is important when you are in the middle of a pandemic. Dreams that might come true in the New Year or in the year after that.
Iceland has been a popular destination and will likely see something of a travel revival. Here are 4 main reasons:
1. Space. People need to get used to the idea of being around other people again and will want uncrowded destinations with space for social distancing. Iceland becomes a strong choice because of its low population density and abundance of open space. All 360.000 of us live in a space the size of the US state of Ohio, twice the size of Denmark and nearly two and half times the size of the Netherlands
2. Hospitality. The Icelanders are aware of the importance of receiving guests with respect and the uniqueness of a small society. That is why all around Iceland you can find entrepreneurs who have built up wonderful businesses with their heart, soul, and bare hands to be able to show the best of Iceland’s nature, culture and gastronomy. You can even visit people in their homes for dinner or a home concert. The diversity in accommodation is also important – you can find any type of accommodation on the island, from a farmer’s guesthouse with animals in sight to a fancy hotel in one of the towns.
3. Diversity. There are few places on earth that offer the diversity in landscape as Iceland does. The land of fire and ice offers geothermal pools that are open all year round, waterfalls, glaciers and lava formations that will make the imagination go crazy. Ocean all around, rivers and creeks with pure water to drink on your hikes. The midnight sun in June and the Aurora Borealis in winter are experiences everyone should have at least once in their lives.
4. Distance management. I always recommend my clients to take it easy even as they take their extraordinary excursions in Iceland. Feeling the culture, nature, fresh air and the purest water imaginable is a part of the experience. And to be able to do that you need to know how to do it. Distance is a big part of planning your trip in Iceland. That is why working with locals is essential to make the most of visitors’ time and money.
Keep dreaming. Iceland will be waiting when you are ready. It will be wonderful to receive you in the coming months – or the coming years.
Wishing you and your loved ones a happy new year 2021.
Helga Stína – Founder and owner of Iceland Unwrapped by helgastina